Mastercard Priceless Elephant

Mastercard sure hit on something when they introduced their "Priceless" line of commercials and advertisements. They really have taken the word priceless and branded it as their own word. When someone says "That's priceless", see if a couple other people in the room don't finish the line with "for everything else...there's Mastercard". And mastercard has been embedding many of their different features and tools into the priceless commercials. From explaining that they're accepted in most places and that they have cool new innovations like 'paypass' they are working hard on becoming a household name.

This commercial with the elephant going shopping to "make everything better" is a good start while building on a touching relationship of an animal taking care of a human and attempting to build in some humor, such as an elephant having a credit card, being able to leave the zoo with out being challenged and all of the store clerks acting as if it were an everyday occurrence that an elephant is walking through their store. Even other customers think nothing of this elephant walking around. And they built in a positive message about how animals are being treated at zoos, which many organizations have challenged. So it's good to see some positive advertising, rather than the usual high pressure type ads. Some of the mastercard commercials really are priceless.

MasterCard "We Want the Funk" Commercial

Mastercard has been working hard at making commercials that we can relate to and none are more relatable for all of us than this Mastercard commercial. We all were kids once and, therefore, we can relate to needing someone who gets us and we can just hang out and be ourselves with them. I applaud companies like Mastercard who take the time to give us a life lesson within their commercials.

I know that there are several credit card companies out there but few with as memorable and well used slogan, “There’s some things that money can’t buy, but for everything else, there’s Mastercard.” Even with their slogan they are reminding us there are things that money can’t buy. Money can’t fix everything. Money will not satisfy all your needs. Man can’t live by money alone.

I have a 14 year-old that disagrees with that statement. Sure, if you asked him outright he would tell you that he knows that money can’t fix everything, but the way he actually lives and acts and talks states otherwise. If I could just have some money. It’s just ‘cause we’re so poor. He has stolen other’s money that he “found laying around.” When he’s broken something special that belonged to his sibling it’s, “Fine then, you can just have my birthday money.” Granted, there are reasons that he struggles with this (kids with attachment disorder have to battle the “I have to take care of myself”, survival of the one with the most stuff mentality).

I am concerned that the commercials like Mastercard has done here are a thing of the past. Lots of commercials these days make no sense to me and just try to shock you to get your attention. For some reason the “remind you of your humanity” approach that Mastercard has used doesn’t seem to be as embraced by companies these days. Don’t get me wrong, I also love comedy and humor (Saturday Night Live or Comedy Central style), and I can see the value of surprising or even shocking you to pay attention to their ads.

Who doesn’t know to watch the NFL Superbowl just to see all the great commercials. They are usually really creative and entertaining and just down right funny.

Mastercard remains one of the most memorable commercial makers of all time in my book. There are not that many companies that have been able to create such timeless slogans that they can use it year after year like Mastercard has. Kudos to you Mastercard and keep the stories coming.